Within just a few years, TikTok has become one of the most popular social media platforms globally. This success has provided brands with an opportunity to tap into this trend and create short-form video content that will engage and excite a younger audience.
The Rise of Short-Form Video Platforms: TikTok, Instagram Reels and YouTube Shorts
TikTok was the pioneer of this trend, drawing in millions of users who enjoy creating and sharing entertaining videos. It offers a user-friendly interface that enables creators to quickly film short videos ranging in length from 15 seconds up to three minutes.
These videos have become an integral part of the app’s user experience and are widely viewed and shared by thousands around the globe. This has presented automotive brands with a unique opportunity to be part of this growing trend and reach younger consumers.
Producing short-form video content that appeals to and engages viewers requires consistency. Establishing a posting schedule that works for you and sticking with it will train the algorithms on these platforms to push out more of your material more often, increasing your likelihood of growth and virality.
If you’re looking to increase brand awareness or promote a new product or service, informative and educational video content is an ideal starting point. This type of video allows you to showcase your business’ offerings in an entertaining and captivating manner, positioning yourself as an authority within the industry and encouraging consumers to make a purchase.
Additionally, offering helpful and educational tips on using your products is an ideal way to increase customer retention. Your business shows potential clients that it cares about their needs by showing them your expertise.
Short-form video can be an effective part of your marketing strategy, from informative blog posts to captivating product demos and inside looks at your business. But if you’re just starting out, the most crucial factor to remember is that your content must be genuine and relatable.
TikTok thrives off content that expresses personality, creativity and passion from its creators. This is why so many people turn to the platform for motivation and guidance. Companies such as Ocean Breeze have seen incredible success through sharing videos of skateboarders enjoying cranberry juice while listening to Fleetwood Mac; this success led to huge growth in sales and popularity for themselves.
These videos can be enhanced with various special effects like green screens, AR and Duet/Remix. Furthermore, stickers, polls and shout-outs can be included to engage viewers and motivate them to interact with the video.
Short-form videos, featuring humor, behind-the-scenes footage and other engaging elements, are the best for engaging their target audience. Furthermore, these are an excellent way to show the real side of your business by giving audiences a peek into daily operations and giving them an authentic perspective into what sets your company apart.
